SEO means Search Engine Optimization. SEO is the legal free method or process to increase the no of viewer in your sites. When you search anything on search engines like google, bing, etc you can found a lot of websites which consist the information you want to search. It shows 1 to million pages which consist of the information you are searching. But we only consider the maximum 1-2 pages not more than that. So you may be wonder how it is possible to show my website in first pages of the search engine out of the million pages. This is only through the SEO process.
SEO is one of the strategies of the online marketing or you can say internet marketing. SEO helps to flow the large number of people to your site. The more the visitor the more your site growths. Due to the increment of the viewer the site starts to moving upward and shows your site in top of the search page. Nowadays people are throwing a lot of money to increase the rank of their website. The more is your rank you will get more traffic. The more the traffic the more is your income. Although doing SEO is beneficial but it take sometime to show its magic.
SEO is mainly focused on Keyword which you search most of the time in Internet. Keyword means such a word which reflects about your pages or website. SEO is all about the keyword you have chosen to reflect your sites.
SEO is mainly of two types:
1. Black Hat SEO:
Black Hat SEO is the illegal way of optimizing the search engine. This technique is used by the people who want to increase the no of traffic in short time period. It may increase the large the no traffic but for only some time. It only focus to improve the sites search engine ranking.Due to its illegal way the page or site that you have done SEO may get suspended or blocked by the google. So it is not best idea to use this method for SEO.
2. White Hat SEO:
White Hat SEO is the legal way of optimizing the search engine. This is the best way for optimizing your site. This method focus on the increment of the human traffic by following the rules and regulation of the search engine. So it the best method for the SEO.
In present world their is a lot of competition in each and every field. People are taking every opportunities to be successful then their rivals. Advertisement is playing a vital role for the development of the organization. For advertisement nowadays internet is playing vital role. People are paying a lot of amount for the SEO expert to optimize their website through a SEO in the internet world. Without proper SEO it is very difficult for the people to compete in this internet world. The more you optimize your site the more you get your traffic.
So SEO is one of the most needed technique for survival of your sites in this competitive market. SEO is one of the easiest and fastest way to gain the traffic on your sites.
